Leading Brands
in the Age of
Industry 4.0
Erika Wykes-Sneyd has led brand innovation turnarounds and internal brand startups at the world’s most iconic and progressive companies. With 20 years of experience, she has built brand relevance for Uber, crafted brand experiences for PayPal, and led the portfolio repositioning for Adidas’s lifestyle business.
Erika is an expert in brand strategy and emerging technologies such as gaming, the metaverse, and blockchain. She is a highly sought-after speaker and advisor to executives at top brands, including Lego, Chanel, and Disney. Her advisory services help companies attract higher-spend, higher-value customers, protect market share, and enter the new age of originality with credibility among youth culture.
For speaking engagements or short-term advisorships, please contact Erika privately [here].
Flagship talk
The Luxe Revolution: Capturing the New Generation of Luxury Consumers
Erika Wykes-Sneyd’s flagship talk explores how luxury and mass brands can transition from a traditional top-down approach to a modern bottom-up model. Learn how to blend the values of youth culture with passion spaces like art, technology, music, and fashion to “sell through without selling.” Erika discusses integrating consumer values across your story, product, availability, and experience to establish credibility. This talk is ideal for executives and brand leaders aiming to engage premium consumers and achieve market leadership through innovative strategies.
Agility
The New Age of
Originality
Erika Wykes-Sneyd emphasizes a multi-disciplinary approach to build a future-proof brand. This talk covers integrating products, experiences, and services with modern culture, especially youth and the arts. Learn how initiatives like the one-adidas project leverage community-enabled creators and digital experiences to transform niche markets into mainstream success. Essential for CMOs and innovation teams aiming to blend cultural relevance with innovative commerce.
Community
Community x Culture x Credibility x Commerce
Erika unpacks the shift from a shared to a creator economy, detailing business models that integrate community engagement with cultural relevance. She shares strategies for creating go-to-market plans that balance short-term revenue with long-term brand building. Using case studies like Adidas and Bored Ape Yacht Club, Erika provides actionable principles for CMOs and P&L owners to achieve sustained success. Ideal for brand leaders focused on innovative market strategies.
Storydoing is the
New Storytelling
Storydoing
Flatten Your Team to Go
Farther, Faster
Market
Winning the Next Generation of Consumers
Market
Flagship talk
The Luxe Revolution: Capturing the New Generation of Luxury Consumers
Erika Wykes-Sneyd’s flagship talk explores how luxury and mass brands can transition from a traditional top-down approach to a modern bottom-up model. Learn how to blend the values of youth culture with passion spaces like art, technology, music, and fashion to “sell through without selling.” Erika discusses integrating consumer values across your story, product, availability, and experience to establish credibility. This talk is ideal for executives and brand leaders aiming to engage premium consumers and achieve market leadership through innovative strategies.
Agility
The New Age of
Originality
Erika Wykes-Sneyd emphasizes a multi-disciplinary approach to build a future-proof brand. This talk covers integrating products, experiences, and services with modern culture, especially youth and the arts. Learn how initiatives like the one-adidas project leverage community-enabled creators and digital experiences to transform niche markets into mainstream success. Essential for CMOs and innovation teams aiming to blend cultural relevance with innovative commerce.
Community
Community x Culture x Credibility x Commerce
Erika unpacks the shift from a shared to a creator economy, detailing business models that integrate community engagement with cultural relevance. She shares strategies for creating go-to-market plans that balance short-term revenue with long-term brand building. Using case studies like Adidas and Bored Ape Yacht Club, Erika provides actionable principles for CMOs and P&L owners to achieve sustained success. Ideal for brand leaders focused on innovative market strategies.